One App to intrigue them all, one App to inspire them,
One App to enrich them all and in the darkness guide them
In the Land of Rome where the Beauties lie
How do you guide the thousands of visitors who
climb the marble steps of the Vittoriano in Rome
every year on discovery of this monument-museum?
How do you combine freedom of movement and
complexity of spaces? How do you communicate
original and multidisciplinary content, organised on
several levels? With an App never thought of before.
Here it is, the Vittoriano in Rome, with its imposing
Altar of the Fatherland, white marble staircase,
entrances on different sides and a maze of museums
and colonnades. An immense space of interest, not
because it is just a monument but because it is
arranged on several levels: memory, art, history,
identity, landscape, spirituality, literature. A space
where it is great to get lost, but you have to know
how to find your way again.
To welcome visitors and guide them on their
discovery of this place - or rather, these places - an
App has been designed that can identify the position
of each person, follow them in their visit and suggest
the contents of interest, studied by a
multidisciplinary team that ranges from linguists to
philosophers. Without the user having to do anything
except keep the smartphone at hand.
In order to "hook" users and guide them on their
visit, several active points have been designated
throughout the entire area of the Vittoriano known as
"Genius Loci". In the Latin world, this expression
identified the aura - we could say spirit - that
permeates a place rich in meaning. Similarly, within
the Vittoriano, each area has its own spirit, its
Genius Loci, represented by the interactive totem.
Hey Judge... don't make it bad,
the movement you need is on your finger.